For the first time in 90 years, Hasbro has flipped the board on the classic Monopoly game with three exciting new expansion games. Each expansion enhances a familiar element of the iconic board game, offering a more engaging experience and faster play. As the Art Director for this campaign, I had the privilege of collaborating with the super teams at We Are Royale and Hasbro. Together, we crafted a clean and modern aesthetic that effectively showcases the new tokens and board features. This design was applied across a variety of linear and social media assets, as well as static visuals.